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10
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08
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2020

Haufe Group: Revenue of 393 Million Euros in Fiscal Year 2019/2020

Freiburg, 08/10/2020 – Haufe Group closed the fiscal year 2019/2020 with revenue of 393 million euros. Sales in the past fiscal year thereby almost reached the level of the year before (fiscal year 2018/2019: 407 million euros; sales decline of 3 percent). Continuous growth in digital solutions largely compensated for pandemic-related lost revenue for example, in the area of classroom seminars, in 2019/2020.

Haufe Group’s fiscal year 2019/2020 (July 1, 2019 to June 30, 2020) was essentially shaped by two factors, which were both triggered by the COVID-19 pandemic. Sales developed as planned for the first eight months (July 2019 to February 2020), but then increased in the last third of the fiscal year (March to June 2020) for digital solutions, while falling, for example, for classroom seminars, all of which had to be canceled during the lockdown.

Demand for digital solutions increases among freelancers and micro-enterprises

In the segment of freelancers and micro-enterprises, the past fiscal year saw a considerable rise in demand for digital, cloud-based solutions – for example, the online accounting and payroll products from lexoffice. Lexware, too, profited from increased demand. Growth in these segments confirms Haufe Group’s strategy of supporting freelancers and micro enterprises by providing automated and connected solutions for their business processes.

Growth in digital transformation offerings for medium-sized companies and large corpora-tions; lost revenue in classroom seminars in the training business

In the customer segment of medium-sized and large corporations, Haufe Group enjoyed strong growth in digital transformation offerings, remaining on track most notably in the first two-thirds of the fiscal year. Here, too, growth drivers were cloud-based HR solutions such as Haufe Talent Management and Haufe Zeugnismanager. Year on year, the company experienced clear double-digit percentage growth in this segment. Under the Haufe brand, Haufe Group brings together solutions that support companies in their change processes through consulting, software and training. Among these solutions are the training and professional development offerings of Haufe Akademie, which comprise digital and classroom learning. During lockdown, the business with classroom training was halted completely, leading to con-siderable lost revenue in this segment. In the same period, the demand for digital learning programs rose. To cater to this, more than 120 products were created or moved to digital learning formats at short notice. As a result, it was possible to acquire around 50,000 new participants during this time alone.

“Our strategy is effective, even in challenging times”

“Haufe Group’s formula of retaining a broad base is paying off. The strategy of empowering our different customers to transform themselves with digital solutions in increasingly dynamic markets is effective, even in challenging times,” say Birte Hackenjos, CEO, and Harald Wagner, CFO Haufe Group. Against the background of the impact of the COVID-19 pandemic on the global economy, the leadership duo sees it as a success that Haufe Group almost reached the revenue level of the previous year. They add: “We would like to thank our customers for the great trust they place in us. And we would like to thank our employees for their exceptional dedication every day, particularly over the past months.”

At the end of fiscal year 2019/2020, Haufe Group employed around 2,100 people in Germany and abroad.

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31
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07
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2017

Haufe Group outstrips target, achieving sales of EUR 343 million

Freiburg, 31 July 2017 – The Haufe Group achieved growth of around 13% as at the end of the fiscal year in June 2017. The family-owned enterprise, based in Freiburg, had sales of EUR 343 million, considerably outstripping its already ambitious target of EUR 332 million.

Marked growth is evident in particular in new products that target digital change in the market. The Haufe brand achieved the largest-ever increase in the history of the Haufe Group in its ‘Corporate’ segment. It acquired several leading national and international companies from the automotive and telecommunications sectors as customers for Rhythmix, its new digital transformation offering. Rhythmix is a mix of consulting, software and training. It gives companies the tools it needs to face the challenges of the future. Using an equal degree of innovative and interactive methods from the field of gamification, a holistic approach helps companies implement their business strategies, in a way that is tailored to the people, processes and tools within the organization.

The need for support for the comprehensive change processes underway within companies was also evident at Haufe Akademie, where there was increased demand for company‑specific courses as well as strong growth in its open further training program. There was also a significant increase in bookings for management programs that focus on the Haufe leadership model, for international seminars and further training programs.

New customers for Lexware’s Cloud solutions also increased significantly. Whereas lexoffice – the online accounting software – experienced a rise of almost 100% in its active customers, three out of four new customers also opted for smartsteuer, Lexware’s online taxation software, to submit their personal tax return. Automation and speech-recognition processes are the latest technological trends in these areas. For example, smartsteuer already implements Alexa Steuermann-Bot – Amazon’s language interface – to help users compile tax returns.

“These developments are a very clear indication that digital transformation has hit home and that customers are starting to use these products”, says Markus Reithwiesner, CEO of the Haufe Group. “This sends us a clear signal and we will continue to invest strongly in these new markets and solutions.”

There have been some staffing changes in the management board. Martin Laqua (65) – who has been at the company for more than 25 years – moved to the Advisory Board as at 1 July. Birte Hackenjos (48) and Markus Reithwiesner (54) now take on the roles of Co-Holding Managers at the company.

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04
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05
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2020

Haufe Group: New Era in the Leadership of the Family-Owned Enterprise

The shareholders and the Advisory Board of Haufe Group herald the start of a new era in the management of the family-owned enterprise. From today, Birte Hackenjos (50) and Harald Wagner (49) will together lead the corporate group. Birte Hackenjos, who has been Holding Director and COO since 2013, assumes the role of CEO. Harald Wagner, Commercial Director and a managing director at Haufe Group since 2008, is the new CFO. With these appointments, the shareholders and partners are carrying on the successful and tried-and-true dual leadership principle. In its sector, Haufe Group is considered one of the most innovative media and software companies in Germany and has grown strongly in recent years, notably with its digital offerings.

Markus Reithwiesner (57), who joined the company in 1998, was appointed Holding Director in 2005 and CEO in 2013. He leaves Haufe Group after 22 years at his own request, on the best of terms and in mutual agreement with the shareholders and Advisory Board, to pursue new challenges.

Andrea Haufe, chairperson of the Advisory Board, expressed her sincere thanks to Markus Reithwiesner for his very successful tenure at the family-owned enterprise: “Markus Reithwiesner recognized the opportunities of digitalization at the end of the 1990s – much earlier than many others – and grasped these opportunities for our company with tremendous success. With the confidence of the Advisory Board and in collaboration with the other members of the Holding Board, Markus Reithwiesner drove the strategic transformation of Haufe Group and made it a digital pioneer. We are greatly indebted to him – not least for putting us in such a strong position to face these challenging times.” The corporate group’s sales have more than quadrupled over the past 20 years. Haufe Group today has over a million customers, including all DAX 30 companies, and employs more than 2,000 people in Germany and abroad. The company has been honored for its successful transformation many times over. It was, for example, named Entrepreneur Of The Year 2019 by the multinational professional services company Ernst & Young.

Birte Hackenjos, who joined the company in 1997, was previously Holding Director and COO responsible for operational business. She was appointed to the Holding Board in 2013 and helped shape the digital transformation of the corporate group right from the start.

Harald Wagner has been Commercial Director since 2008 and managing director of various companies in Haufe Group for several years. Prior to his start at Haufe Group, Wagner was managing director of the publishing group Österreichischer Bundesverlag in Vienna, Austria.

The change at the top of the company comes after a number of discussions between the shareholders and the Advisory Board, as well as Markus Reithwiesner and Birte Hackenjos, which already began last year. Martin Laqua, member of the Advisory Board and until 2017 Holding Director, says, “The development of Haufe Group over the past years was always characterized by profound change as part of our strategic transformation into a digital champion. Nevertheless, we maintained the values of a family-owned enterprise throughout this sustained change process. This congruence of continuity and transformation is intrinsic to the identity of our company and is also important for us – the shareholders and members of the Advisory Board – in defining the future of the company.” Laqua adds: “That is why continuity and transformation shape the new era of management that we are currently ushering in. On the one hand, we are accommodating Markus Reithwiesner’s request to tread new paths after more than 20 years with the company. And on the other hand, with Birte Hackenjos and Harald Wagner, we are entrusting leadership to two eminently experienced, entrepreneurial, and future-oriented managers. In their previous capacities, they have contributed significantly to the success of Haufe Group. Furthermore, they are held in high esteem by the workforce as well as by the shareholders and the members of the Advisory Board, and are sure to continue the company’s success story in collaboration with its employees.”

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02
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10
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2018

Haufe Group Acquires Stake in Fintech Kontist

Haufe Group is already a market leader in enterprise managementand accounting for small and midsize businesses (SMB) and freelancers with itsLexware brand. Now, the company is further strengthening its market position byacquiring a stake in Kontist. The combination of accounting and a financialsolution offers companies a new and innovative way of automating all theiradministrative processes through a single platform. Not only does this lightenthe load on entrepreneurs, but it also drives the digitalization of SMBs.

Times remaintough for the self-employed in Germany: The bureaucratic and administrativehurdles are high and software for managing small businesses invariably comes inthe form of standalone solutions. But help is at hand from Haufe Group and itspowerful Lexware brand, which provides a platform on which SMBs can manage alltheir business processes for accounting, banking, and tax. Kontist is a keycomponent on the road toward the end-to-end automation of business processesvia a central ecosystem. This latest move increases Haufe Group’s focus on thealmost 4.3 million SMBs and the growing freelancer community in Germany.

“With our stakein Kontist, we’re taking another step forward for our customers – towardautomating all their business processes and meeting their tax requirements.Entrepreneurs and freelancers no longer have to separate accounting andbanking. Instead, they can manage their processes and their companyjust-in-time through a single platform solution. We’re therefore making adecisive contribution to driving the transformation of small and midsizebusinesses,” says Markus Reithwiesner, Holding Director Haufe Group.

The twopartners’ first task together will be an in-depth technical integration of theonline accounting software lexoffice and the Kontist bank account. Users will thenprofit from automated accounting, a real-time estimate of tax payments due, andan integrated Mastercard for expenditure management. This combination willcreate a completely new user experience.

What’s more, Haufe Group and Kontist aresetting up a co-creation lab to develop innovative digital products. The objective is to rethink thebusiness workflows of SMBs and streamline them by integrating differentservices and partners on one platform. The search is on for more partners fromthe financial sector to help realize this vision. 

“Haufe Group, asthe market leader, is the ideal strategic partner for Kontist, because itshares our vision of developing innovative services for the self-employed – andit also has decades of expertise with its wide range of products,” saysChristopher Plantener, founder and CEO of Kontist.

With HaufeGroup’s minority share in the company, Kontist secures series A funding.Kontist already received 5 million euros in seed financing from Founders, aDanish company builder, and the Danish growth fund VœkstFonden.

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28
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10
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2019

Haufe Group Directors and Advisory Board Named “Entrepreneur of the Year 2019”

Freiburg, October 28, 2019 –Last Friday, the Holding Board and the Advisory Board of Haufe Group were namedEntrepreneur of the Year 2019 in the digital transformation category. Ernst& Young’s award for entrepreneurial excellence recognizes the achievementsof entrepreneurs who boost Germany’s success as a business location withvisions, ideas, and engagement.

Every year, entrepreneurs throughoutthe world vie for the award in a total of 60 countries. In Germany, the awards,now in their 23rd year, were presented at a big gala in the Mercedes-BenzMuseum Stuttgart on October 25, 2019. The Holding Directors of Haufe Group,Birte Hackenjos and Markus Reithwiesner, along with the Advisory Board membersAndrea Haufe and Martin Laqua, accepted the prize on behalf of all the creativethinkers at Haufe Group. They were honored in the digital transformationcategory for successfully and sustainably transforming the company from atraditional publisher to an international provider of software and professionaleducation solutions. In his prize-giving speech, Hartmut Jenner, CEO Kärcher,stressed Haufe Group’s entrepreneurial courage and continuous will to change.“Haufe Group from Freiburg has earned the top grade in digital transformation[…] One thing was clear to this family-owned enterprise: Only through radicalchange would the company have a future. With absolute customer focus and newideas, and with its brands Haufe, Lexware, and Haufe Akademie, Haufe Group hasdeveloped from a specialist publisher to become a leading digital mediacompany.

“The success of our digitaltransformation is based on a holistic understanding of change, which applies aboveall to our organization and culture, as well as to our products and services,”says Markus Reithwiesner. “We are delighted to receive this prestigious award,which honors all the employees at Haufe Group as active agents oftransformation.”

Haufe Group now draws on its experience from itsown metamorphosis to create solutions that will help people and organizationsnavigate their way successfully through the digital transformation. “We believeit is our responsibility to pass on our expertise, and – together with ourcustomers and partners – shape change and ensure future viability,” explainsBirte Hackenjos.

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26
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10
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2020

New Managing Director in the Editorial Department at Haufe Group

On November 1, 2020, Iris Bode will assume leadership of Haufe Group’s Editorial Department, Publishing, and Book Trade Sales in her capacity as new business unit director. Furthermore, she will become managing director of Haufe-Lexware GmbH & Co. KG, a Haufe Group company. She takes over from Sandra Dittert, who left Haufe Group at the end of June.

Iris Bode has many years of management experience at Axel Springer, the FAZ newspaper, and the Handelsblatt newspaper. Her past work has centered on the transformation process from print to digital in varying contexts, as well as on the management of customer-centric product and service strategies for numerous target groups. Most recently, she worked as an HR consultant in the field of executive search, across industries and with a focus on digital transformation.

“With Iris Bode, we are pleased to have found a dynamic leader from the media industry,” says Birte Hackenjos, CEO Haufe Group. “Thanks to her many years of experience, she will contribute significantly to innovation, growth, and an increase in the efficiency of the company.”

In her new function, Iris Bode will have managerial responsibility for the company’s publishing business, as well as being responsible for the content value creation of publishing in all business groups within Haufe Group.

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13
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11
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2020

Haufe Group Sells Haufe Discovery to A. Stein’sche Mediengruppe

Freiburg, Leipzig, Werl, November 13, 2020. Strategic focusing for the Haufe brand has resulted in Haufe Group’s sale of its subsidiary Haufe Discovery to A. Stein’sche Mediengruppe with effect from January 1, 2021. The 45 jobs in Leipzig are to be preserved, and the creation of new positions is anticipated.

Haufe Discovery was founded in 1991 as LSL Literatur Service Leipzig and has been part of Haufe Group since 2011. It covers the area of analog and digital procurement and use of specialist media in businesses, universities, and the public sector. With the sale of Haufe Discovery, Haufe Group is fine-tuning its portfolio for the Haufe brand as Germany’s leading provider of digital workplace solutions and services, and as a key player in the field of training and professional development.

Focus on workplacesolutions for shaping the future of companies

Looking back on the past years, Joachim Rotzinger, managing director Haufe-Lexware GmbH & Co. KG, a Haufe Group company, says: “We could see that, with our engagement in Haufe Discovery, we could not meet our ambitious targets. Our strategic investments must make a lasting contribution to Haufe Group as a whole.” Birte Hackenjos, CEO Haufe Group, is convinced that Haufe Discovery’s business has potential in a compatible enterprise environment, which is why the sale to A.Stein’sche Mediengruppe is a meaningful decision for all the parties involved. Rotzinger and Hackenjos would like to thank all the Haufe Discovery employees for their dedication within Haufe Group.

An old new name: LSL Literaturservice Stein Leipzig

A. Stein’sche Mediengruppe will assume leadership of Haufe Discovery on January 1, 2021. Haufe Discovery, based in Leipzig, is an excellent fit for the family-owned enterprise from the town of Werl, in the German federal state of North Rhine-Westphalia, which has developed into an international specialist and retail bookseller since its foundation in 1713.

Haufe Discovery will trade as LSL Literaturservice Stein Leipzig, a new interpretation of its old, tried-and-true name. Alexander Stein, managing partner of A. Stein’sche Mediengruppe, will be the managing director. Claudia Hammer and Mirza Hayit will leave their posts as directors on December 31, 2020.

The offices in Leipzig and Boston are to be retained. The 45 jobs will be preserved, too. The business area will be expanded within A. Stein’sche Mediengruppe, which operates in Germany and internationally. “Now in our ninth generation, we have remained true to our company motto ‘do not go back, go ahead’ since 1713 and we look forward to a successful 2021 together with Haufe Discovery. We are convinced that the high level of digitalization that we already offer our customers can be combined with the wide-ranging expertise of Haufe Discovery, and will result in successful synergies. We are driven by our desire to further develop digital solutions, expand collaboration with our current suppliers, and acquire new ones – so that we, as an independent specialist media provider – can continue to be a reliable partner for our customers and suppliers,” says Alexander Stein, managing partner of A. Stein’sche Mediengruppe.

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15
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12
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2020

Haufe Appoints Christian Garrels as Director of Communications

Freiburg, December 15, 2020 – In its efforts to restructure corporate communications, Haufe Group SE has appointed Christian Garrels as Director of Branding, Communications and Sustainability. Garrels is 45 years old and will start his new position at the Freiburg based company on January 1, 2021 reporting to CEO Birte Hackenjos.

His upcoming tasks include internal and external company communications, corporate branding as well as the areas of sustainability and stakeholders’ interests. The new position was created to achieve a higher level of relevance and effectiveness of all communicative activities at Haufe going forward.

Birte Hackenjos, CEO of Haufe Group SE, says, "Christian Garrels is an extremely adept, highly qualified communications expert with many years of experience in the media, technology, and mobility business. Given his extraordinary expertise, he will assist us in repositioning Haufe Group both in terms of strategic brand leadership as well as in all matters concerning the latest, fully integrated 360° communication channels."

Over the past, Christian Garrels has held different leadership positions, e.g., at ADAC (Europe’s largest motoring association, based in Germany), the publishing house Axel Springer and mass media company ProSiebenSat.1. Most recently, he worked as an independent corporate and communications consultant.

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10
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06
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2021

Haufe Group supports Digitaltag 2021

In the form of a nationwide day of action, Digitaltag on June 18, 2021, makes digitization tangible and thus promotes awareness of digital competence. As a family-owned company that has been actively promoting digital transformation for years, the Haufe Group supports this initiative and is a partner of the regional Digitaltag Freiburg edition.

The Haufe Group is represented at the Freiburg Digitaltag with its own program contribution and, with Christian Friedrich, Managing Director of Digital Learning Solutions at the Haufe Akademie, provides one of the five participants in the panel "Digital Transformation & Working World". At the Hackathon Freiburg, which will also take place from June 18 to 20 as part of the Digitaltag, a dedicated Haufe team will be working on challenges for the digital arts and culture sector. The Haufe Group is also a sponsor of the event.

With its commitment, the Haufe Group promotes digital togetherness and supports an active shaping of digitalization. "Digitization does not simply happen on an island, but affects us all. It is successful above all when everyone is informed and has access. Only on this basis can we jointly exploit the potential and opportunities of digitization," says CEO Birte Hackenjos, explaining the motivation behind the Haufe Group's commitment.

All activities of the Haufe Group in the context of the Digitaltag Freiburg on June18, 2021 at a glance:

Haufe Group's contribution to the Digitaltag program

"Get Fit for the Future! Lifelong Learning in Digital Times" with Christian Friedrich, Managing Director of Digital Learning Solutions at Haufe Akademie, a Haufe Group company.

Impulse lecture followed by an exchange, 1 - 2 pm. Free participation for all interested parties.  Registration here.

Participation of Christian Friedrich in the panel "Digital Transformation & Working World".

Implementers from business and administration as well as organizational facilitators discuss the opportunities of digitization for shaping the working world of tomorrow, 11-12. Free participation for all interested parties.  

More information can be found here.

Hackathon Freiburg June 18 - 20, 2021

The Haufe Group is a sponsor and sends its own Haufe team.  

All info can be found here.

About Digital Day:

The nationwide Digitaltag will take place for the second time in 2021. Initiated by the "Digital for All" initiative, an alliance of 27 organizations, it invites all citizens to shed light on various aspects of digitization, discuss opportunities and challenges together, and initiate a broad social dialog. As a regional edition of this nationwide day of action, Digitaltag Freiburg is taking place for the first time this year. Various companies, institutions, associations, initiatives, public actors and personalities from the region will be hosting the day with diverse contributions and formats. With a variety of topics - from digital education to the working worlds of the future to smart cities - Digitaltag Freiburg offers a broad and exciting program.  

 

Further information is available on the website of the nationwide Digitaltag and the Freiburg Digitaltag.

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23
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06
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2021

Haufe Group team wins Freiburg Hackathon 2021

"FreiburgArt" enables its users to navigate to artworks in their vicinity, retrieve information and 3D representations, and post ratings. In this way, the numerous works of art in public space are not only made visible and tangible, but also accessible.

"An excellent implementation of digital possibilities in the art and culture sector, which not only makes a great first impression visually, but also technically," the jurors found. The team now has the chance to further develop its prototype in the Sandbox Accelerator. This is a four-month accelerator program for business ideas from the media, design and software sectors in Stuttgart.

As part of the BZ Media Award, the Haufe Group team and their app "FreiburgArt" will also be presented in more detail in the Badische Zeitung.

The Hackathon Freiburg took place for the seventh time this year. The collaborative team event is a competition of different disciplines, where special thematic challenges have to be mastered with innovative ideas. This year, the focus was on the field of art & culture.

More information about the project and the Freiburg Hackathon 2021:

FreiburgArt | Devpost as well as on YouTube Freiburg Art - Hackathon 2021Kunst und Kultur - YouTube and HERE.

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25
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08
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2021

Joachim Rotzinger leaves the Haufe Group

The Haufe Group and its Managing Director Joachim Rotzinger, 53, are ending their many years of successful cooperation by best mutual agreement. The head of the business group "Corporations" is leaving the group of companies at his own request after twenty successful years in order to take on new tasks.


Rotzinger joined the former Rudolf Haufe Verlag in 2001 and was appointed Managing Director of Haufe-Lexware in 2010. Together with Hansjörg Fetzer, he is currently responsible for the "Corporations" business group, which includes the activities of Haufe HR Services, Haufe Talent and the Haufe Akademie.


Birte Hackenjos, CEO of the Haufe Group: "I would like to thank Joachim very much for his work and the many years of trustful cooperation. He has played a major role in our successful strategic transformation and the associated development into a digital pioneer. I very much regret his departure and wish him nothing but the very best for his professional and private future.

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20
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10
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2021

Haufe Group continues to grow

The Haufe Group has successfully concluded its 2020/21 financial year. The audited annual financial statements show revenues of EUR 377 million. Mainly due to the sale of Haufe Discovery in Leipzig, revenues decreased slightly by about four percent compared to the previous year (2019/20: EUR 393 million).

The main drivers of the good entrepreneurial development in the second year of the Corona crisis were primarily cloud-based solutions, but also the development of learning and further education offerings. Haufe Akademie proved its digital pioneering role, as in addition to the gradual return to on-site events, live online and hybrid formats in particular were made available quickly.

"Our established business models remain stable and successful. This solid foundation enables us to invest in new initiatives in a targeted manner and, in particular, to continuously expand our digital business," says Birte Hackenjos, CEO of the Haufe Group, adding: "I expect that the positive trend we see in both our existing business and innovation projects will continue in this financial year and that we will be able to realise further potential for profitable growth and entrepreneurial success."

The Haufe Group includes strong product brands such as Haufe Akademie, Lexware, Smartsteuer, Schäffer-Poeschel and Semigator. The group of companies currently employs around 2,100 people at 21 locations in Germany and abroad.

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