New work and the role of IT departments


'New Work' is a collective term for the changing world of work. This transformation is triggered and accelerated by many different factors. An exclusive speaker panel from Microsoft Germany, deskbird and the Haufe Group will discuss in a live stream panel discussion. What is the role that IT must play in the company in order to actively shape the change and which tools really create added value?

Minutes to read

Under the term 'New Work' we are looking for answers to the question of how we imagine the world of work in the future. Christian Wohlrab, Head of Marketing at deskbird, will take part in the panel discussion and for him one thing is clear:

"The future will be hybrid. There will be no going back to a working world that is characterised by the presence of employees."

IT caught between investing in hardware, software and people

IT teams face the challenge of meeting different demands: The mobile workplace should promote the effectiveness of employees. However, cyber security and compliance are absolutely central issues. It takes an IT in the company that is aware of the tension between investing in hardware and software and "taking the people with them". Good hardware and software equipment does not create a New Work experience. This only happens when all colleagues have understood and learned to appreciate the tools and support offered. This is a factor that has not necessarily been part of the basic work for IT departments up to now.

IT as a business sparring partner

"IT is often part of Corporate Services, i.e. it provides services for the entire company and is tasked with offering company-wide solutions that work synergistically," says Andreas Plaul, CIO of the Haufe Group. For Andreas, however, the role of IT goes far beyond basic operations:

"Understanding the diversity of the business groups and consciously positioning itself for this is a core task of IT."

IT must be more than "just" a service provider, but act as a business sparring partner with an understanding of the business.

Which tools really add value

IT provides tools and solutions that promote agile working and creative methods. Whether Zoom, Asana, Microsoft Teams, Slack or Miro, they support the communication and coordination of employees in the company, and are therefore summarised under the term collaboration tools. The aim of these tools is to provide information, support the completion of tasks and optimise workflows of on-site and location-independent work processes.

"The use of appropriate technologies is an important factor in the implementation of New Work concepts - but must always be seen in the interplay of people and modern workspaces," says Robert Jeschonnek, Key Account Manager for Software Vendors at Microsoft.

"Technologies must guarantee the security of data and enable hybrid collaboration regardless of location. Because one thing is clear: employees need tools with which they can work together creatively, flexibly and innovatively. If this is not the case, their acceptance sinks - and the implementation of New Work becomes enormously more difficult."

On 11 October at 11 a.m., Robert Jeschonnek, Key Account Manager at Microsoft, Christian Wohlrab Head of Marketing at deskbird and Andreas Plaul, CIO of the Haufe Group, will discuss how IT can fulfil its role between basic operations and business value creation and what is important in terms of tools and software solutions to promote communication among employees. Register here and be there.

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