Haufe Group Is Again Named “Digital Transformer of the Year”


Freiburg, March 5, 2020 – The Digital Transformer of the Year award for the media industry goes to Haufe Group. The company wins the award for the second time for its pioneering role in the digital transformation, beating co-nominees Axel Springer and Ströer.

Haufe Group already won the Digital Transformer of the Year award in 2017 for its radical metamorphosis from a traditional publisher to a successful software and solution provider. Now, the initiative of the same name has again honored the corporate group for its exemplary transformation achievements. In herprize-giving speech, Insa Klasing praised how Haufe Group responds consistently to the dynamics of rapid change and shows how a lasting capacity to learn and change can bridge the gap between old and new, stability and dynamism, and the installed base and innovation business. These factors make Haufe Group “ a digital transformer through and through.” Not only does the corporate group embody inward transformation, but – with its wide range of products and services – it also empowers its customers to successfully instigate transformation processes themselves.

The digital transformation necessitates constant changes in organizations’ structural and cultural frameworks. Permanently focusing on the organization’s ability to transform and shaping the transformation hand-in-hand with the people at Haufe Group is the job of Helmut Fink-Neuböck, who was appointed Chief Organizational Innovation Officer in summer 2019 and who accepted the award on behalf of all employees. Haufe Group uses data from its own transformation experience to continuously develop and hone solutions, products, and services for its customers, and thus help people and companies navigate their journey into the digital world successfully.

Digital Transformer of the Year: the initiative and the award

The prize, which has now been awarded for the third time, recognizes companies from the automotive, machinery and plant engineering, and media industries who have excelled in the digitalization of their organization. The award was conceived by the Digital Transformer of the Year initiative founded by the management consultancy Mediate, the Steinbeis School of Management + Innovation, and the communications company Vogel Business Media. This year, Command Control, the Cybersecurity Summit at Messe München, joined the initiative as a premium partner.

The shortlist for Digital Transformer of the Year 2019 was drawn up by the initiative based on an online survey of over 1,000 managers and subject matter experts. As well as providing an indication of the mood in Germany with regard to the digital transformation, the survey participants made suggestions about which companies were digital pioneers in their industry. A seven-person jury comprising high-caliber digital and industry experts then selected the winners from this shortlist.

Photo: Paul Knecht/storytile

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Christian Garrels
Head of Brand, Communications and Sustainability

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