Haufe Group on the Globalization Path with Training in China


Freiburg, February 16, 2017 – Haufe Group is consistently pursuing its growth strategy through investment in the booming training business in China. In January, it acquired the entire academy business of the Chinese company Zhonghy Haufe, in order to further expand its professional development offerings in the highly dynamic Chinese market.

The need for training offerings in China is high – a fact that can be seen clearly in the country’s planned economic and social development. Current key topics are not only the stabilization of growth and the modernization of production structures, but also the participation of as many sections of the population as possible in further economic and social development. As a result, the need for training offerings has increased significantly. Haufe Group, which has already had a presence in Beijing since 2013 with its company Haufe Beijing Technology, has been watching these developments for some time and caters to them with integrated global projects and concepts. “As the market leader in training offerings for companies, subject matter experts, and managers, we can transfer our experience to China,” explains Markus Reithwiesner, CEO Haufe Group. “We give priority here to the precise requirements of Chinese companies and – together with our experienced colleagues in China – we’re developing a portfolio that addresses the specifics of Asian corporate culture.”

By acquiring the entire academy business, in which Haufe Group previously had shares, Haufe Beijing Technology is supplementing its HR portfolio with a wide range of training offerings, and adding to its selection of seminars and conferences, in-house courses, and online and offline seminar videos. In particular, the expansion of annual conferences with up to a thousand participants per event plays an important role.

Hansjörg Fetzer, Managing Director Haufe Akademie Freiburg, sees great growth potential in enhancing the portfolio with seminars and in-house training courses for large and especially midsize companies. This area is one of the core competencies of Haufe Akademie in Germany. “Our many years of experience and expertise in the training sector will be very helpful for the development of the Chinese subsidiary,” Fetzer says. That’s why the Haufe Akademie experts in Freiburg are working closely with the colleagues in China.

In addition to the academy business, Haufe Beijing Technology markets the cloud-based software Haufe Labour & HR Guru, and has done since 2013. The product is based on the Haufe Office Line software and supports HR departments in their daily work by providing content and tools. HR business partners can find specialist information and toolkits for their day-to-day business tasks on the portal. The enhanced offering cements Haufe Group’s position as a well-rounded specialist in HR and training for midmarket companies.

By acquiring the academy, Haufe Beijing Technology has grown its workforce to almost one hundred employees.

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Hille Kück
Corporate Communications

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