Freiburg, February 19, 2026 – Starting with the 2026/27 season, the name Lexware will appear on the jerseys of German soccer club SC Freiburg. Two Freiburg success stories are coming together to write a new chapter in a partnership that has been growing since 1999. For Lexware, this represents a clear commitment to its hometown and the more than 4 million self-employed professionals in Germany.
The long-term partnership includes main and jersey sponsorship of the Bundesliga team, visibility at Europa-Park Stadium, on digital channels, and joint activations on matchdays.
A partnership with history
The collaboration between Lexware and SC Freiburg has steadily evolved over the years, progressing through various initiatives: from supporting the matchday mascots to exclusive and sleeve sponsorships, and even partnering with the Freiburg Football Academy. Becoming the main sponsor is the logical next step in a relationship built on shared values: continuity, responsibility, and long-term thinking.
Birte Hackenjos, CEO of Haufe Group, commented: “We are thrilled that Lexware, as a strong brand within our corporate group, will soon be showcased on one of the most prominent stages in the country. We share a common set of values with SC Freiburg. This partnership underscores our deep connection to the region, whose development we have been actively shaping for many years.”
“Our joint journey with Lexware, from a partner of the Freiburg Football Academy to sleeve sponsor and now main sponsor, is an extraordinary story in German professional football. Having a regional partner who is also a market leader across Germany in their segment highlights SC Freiburg’s appeal to modern, medium-sized brands,” said Oliver Leki, Board Member of SC Freiburg.
Christian Steiger, Managing Director of Lexware, highlighted the entrepreneurial perspective: “Over 4 million self-employed professionals in Germany do what they love every day. We take care of their paperwork. With this partnership, we’re showing up where many of them passionately cheer week after week.”
About Haufe Group
Haufe Group is a leading B2B provider of integrated business and workplace solutions. The family business supports people and companies in their business development and in successfully shaping transformation processes – with content, software and training. The family-owned company based in Freiburg im Breisgau, Germany, is broadly positioned to support customers on their own path into the future with a wide range of solutions. Today, Haufe Group employs around 2,500 people at ten locations. Haufe Group’s best-known brands include Haufe, Haufe Akademie and Lexware, and over one million customers from the DACH region rely on the services of Haufe Group – from solo freelancers to all DAX 40 companies.
About Lexware
Lexware aims to make entrepreneurship simple. The company supports self-employed individuals, founders, and small businesses in Germany with software solutions, digital services, and knowledge platforms. With over 600,000 customers, Lexware is the market leader in business software for small enterprises. Based in Freiburg, Lexware has been part of the Haufe Group since 1992. For more information, click here.
About SC Freiburg
With over 80,000 members, Sport-Club Freiburg e. V. is the largest sports club in Baden and enjoys high levels of popularity throughout Germany. Its men’s and women’s first teams compete in the Bundesliga, while the U23 (second team) plays in the Regionalliga Südwest. Additionally, the Sport-Club is renowned not only for its diverse sustainability initiatives but also for its excellent youth development work at the Freiburg Football Academy.
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